Title: Product Marketing Manager, Fragrance
Company Description: Industry-leading premium Beauty
Location: New York City
Salary: $110,000 – $120,000
Salary is commensurate with experience and is provided as an estimated range by JPSearch.
Responsibilities
- Lead global fragrance launch strategy, including positioning, concepts, COGs, copy, and pricing.
- Drive portfolio strategy and innovation, identifying white-space opportunities.
- Partner with Product Development on concepts, testing, claims, and technology storytelling.
- Own promotional strategy and reanimation plans.
- Ensure seamless, on-time launches through cross-functional coordination.
- Collaborate with Creative and agencies on packaging, campaigns, and assets.
- Maintain product information and manage all marketing asset needs.
- Support global launch execution across channels with key cross-functional teams.
- Manage marketing calendars and align programs to market needs.
- Oversee packaging and promotional artwork through final mechanicals.
- Track creative asset development for launches and seasonal initiatives.
- Provide data-driven insights and competitive analysis.
- Prepare presentations and materials for internal and external meetings.
Requirements
- Bachelor’s degree in Marketing or related field.
- 5+ years of fragrance marketing experience, ideally luxury/premium.
- Strong beauty industry knowledge.
- Proficient in MS Office.
- Highly organized, detail-oriented, and strong in project management.