Product Marketing Manager, Fragrance

Title: Product Marketing Manager, Fragrance
Company Description: Industry-leading premium Beauty
Location: New York City

Salary: $110,000 – $120,000
Salary is commensurate with experience and is provided as an estimated range by JPSearch.

Responsibilities

• Lead global fragrance launch strategy, including positioning, concepts, COGs, copy, and pricing.
• Drive portfolio strategy and innovation, identifying white-space opportunities.
• Partner with Product Development on concepts, testing, claims, and technology storytelling.
• Own promotional strategy and reanimation plans.
• Ensure seamless, on-time launches through cross-functional coordination.
• Collaborate with Creative and agencies on packaging, campaigns, and assets.
• Maintain product information and manage all marketing asset needs.
• Support global launch execution across channels with key cross-functional teams.
• Manage marketing calendars and align programs to market needs.
• Oversee packaging and promotional artwork through final mechanicals.
• Track creative asset development for launches and seasonal initiatives.
• Provide data-driven insights and competitive analysis.
• Prepare presentations and materials for internal and external meetings.

Requirements

• Bachelor’s degree in Marketing or related field.
• 5+ years of fragrance marketing experience, ideally luxury/premium.
• Strong beauty industry knowledge.
• Proficient in MS Office.
• Highly organized, detail-oriented, and strong in project management.