Title: Email Marketing & CRM Manager
Company Description: Apparel company
Location: Montreal, Canada (Hybrid)
Salary: $85-100k CAD
Salary is commensurate with experience and is an estimated range provided by JBC.
Responsibilities:
- Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
- Create, design, and implement engaging email marketing campaigns.
- Develop and execute segmented email strategies to target different customer segments.
- Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
- Create engaging and conversion-focused email content and landing pages.
- Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
- Monitor email deliverability and work to improve email list hygiene
- Assist in building and maintaining a robust growth strategy to boost database.
- Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
- Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
- Work on omnichannel building of database w/ B&M
- Build 3rd party partnerships to expand the database. (Klarna, payment channels)
- Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
- Utilize customer data to personalize communications and drive customer retention.
- Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation.
- Build an omnichannel database, addressing all business needs for the brand, understanding business dynamics to maximize returns.
- Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
- Identify opportunities for creating tailored content based on customer behavior and preferences.
- Report on database and segments growth along w/ sales performance
- Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
- Generate regular reports and provide insights to improve campaign effectiveness.
- Monitor key performance indicators (KPIs) and make data-driven recommendations.
- Plan and conduct A/B tests to optimize email content and CRM workflows.
- Interpret test results to refine strategies for better results.
- Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.
Requirements:
- Bachelor’s degree in marketing, Business, or a related field preferred.
- 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
- Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Technically adept with the ability to easily pick up CMS and software systems.
- Excellent written and verbal communication skills, bilingual in English and French
- Creative mindset with an eye for design and content.