Account Manager / Senior Account Manager, Real Estate

Title: Account Manager / Senior Account Manager, Real Estate 
Location: New York, NY
Company: Top Luxury Lifestyle PR Firm

JOB DESCRIPTION

Position Summary:
Reporting to the Account Director, the Account Manager supports media relations efforts for international clients. This role involves managing day-to-day client communication across multiple accounts, fostering strong client relationships, and ensuring the successful execution of strategic initiatives. The Account Manager leads client and team meetings, oversees high-profile events, and supervises a team of account executives and coordinators.

Essential Job Functions:

• Build effective and efficient teams by setting clear goals, troubleshooting challenges, maintaining regular communication with direct reports, and ensuring account profitability.

• Develop strong client relationships by providing strategic guidance, managing expectations, and delivering results.

• Create and implement outreach strategies targeting press, influencers, and key stakeholders.

• Develop and oversee yearly outreach calendars to ensure alignment with account goals.

• Craft strategic pitches for feature coverage, secure media placements, and negotiate exclusives.

• Guide and support direct reports in executing media outreach, maintaining quality standards, and achieving client objectives.

• Review and refine pitches to ensure messaging accuracy and strategic targeting; provide alternative outreach strategies when needed.

• Train and mentor team members in competitive research, media landscape expansion, and identifying new press opportunities.

• Establish and maintain relationships with media contacts through email, phone, and in-person meetings.

• Develop, review, and distribute press materials with a focus on accuracy and impact.

• Respond promptly to media inquiries and interview requests.

• Oversee the tracking of client media coverage and related industry news.

• Plan and execute media events, including:

• Concept development, vendor coordination, and guest list curation

• Run-of-show creation and briefing materials

• On-site event management and media relations

• Coordination with photographers and influencers for social media coverage

• Train and supervise Account Executives and Coordinators, providing clear direction and meaningful feedback.

• Lead onboarding for new team members, introducing job responsibilities, training materials, and account objectives.

• Ensure that key media placements, social coverage, and reports are shared across relevant platforms.

• Oversee data management and reporting processes to maintain accuracy and up-to-date client information.

  Working Conditions:
  This role is primarily remote, with in-person client meetings, media engagements, and events occurring throughout the year. The Account Manager may be required to travel for client events and occasionally work outside of standard business hours. Utilization of project management, time tracking, and CRM software is an integral part of the role.

  Requirements:

  • Bachelor's degree

  • 4+ years of public relations experience with a portfolio of media placements

  • Ability to work independently, multitask, and take a proactive approach to problem-solving

  • Strong leadership skills and professionalism in client and team interactions

  • Excellent written and verbal communication skills

  • Highly organized with strong attention to detail

  • Proficiency with Mac, MS Office Suite, Keynote, and media tools such as Muck Rack (experience with Harvest is a plus)

  • Fluency in a foreign language is a plus