Senior Brand Marketing Manager, Skincare

Title: Senior Brand Marketing Manager, Skincare
Company Description: Beauty – Premium, multi-brand global skincare company.
Location: New York City (Hybrid)

Salary: $120,000 – $125,000
Salary is commensurate with experience and is provided as an estimated range by JPSearch.

Responsibilities

• Develop annual and seasonal brand marketing plans aligned with global strategy and U.S. market objectives
• Lead 360° go-to-market campaigns for product launches and hero franchises
• Partner with cross-functional teams (Creative, Digital, Sales, Communications) to deliver cohesive campaigns across all channels
• Drive retail and channel marketing strategies (Sephora, Ulta, Amazon, etc.), including promotions, merchandising, and sampling
• Collaborate with global marketing on asset localization and U.S.-specific needs
• Track, analyze, and report on performance metrics to inform and optimize future initiatives
• Represent the brand U.S. brand champion in internal and external meetings

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5–7+ years of brand marketing experience in beauty, skincare, or consumer goods
• Demonstrated success leading campaigns from strategy through execution
• Strong analytical, project management, and communication skills
• Experience working with global brands preferred
• Familiarity with Sephora and the U.S. retail landscape strongly preferred