Marketing Manager, DTC

Title: Marketing Manager, DTC
Company Description: Fitness/Wellness – Industry-leading luxury/premium global fitness and wellness company
Location: Jersey City

Salary: $115,000 – $125,000
Salary is commensurate with experience and is provided as an estimated range by JPSearch.

Responsibilities

• Lead brand planning and go-to-market strategy across key retail and e-commerce partners.
• Adapt global strategies into impactful, consumer-facing U.S. campaigns and content.
• Oversee product lifecycle management from planning through launch and pricing.
• Drive omnichannel marketing programs to build awareness, engagement, and sales.
• Collaborate cross-functionally to ensure cohesive storytelling and execution.
• Analyze performance and market insights to refine strategy and identify growth opportunities.
• Manage budgets and support investment planning across marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4–7+ years of experience in brand or channel marketing in beauty categories (ideally skincare).
• Proven track record of leading campaigns from strategy through execution.
• Strong analytical, project management, and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Deep understanding of omnichannel retail and digital marketing best practices.