Associate Marketing Director

Associate Marketing Director – Beauty 

About the Role

We are seeking an accomplished Associate Marketing Director to lead and develop a diverse brand portfolio within the UK market. This is a senior leadership position responsible for setting strategic direction, driving commercial performance, shaping brand strategy, and leading a high-performing team across marketing, brand management, and sales.

The successful candidate will own full P&L responsibility, champion brand growth, and ensure that UK strategies are aligned with global standards. This is an exceptional opportunity for an experienced beauty industry leader to shape brand success at a national level.

Key Responsibilities

Strategic Leadership & Business Management

• Lead the full UK brand portfolio, setting business objectives, brand positioning, and go-to-market strategies.
• Oversee full P&L performance, ensuring sustainable profitability and achievement of key KPIs.
• Build and develop a high-performing team, fostering collaboration, accountability, and excellence.
• Adapt global brand strategies into market-relevant plans that resonate with UK consumers and retail partners.
• Provide ongoing market insights and strategic recommendations to senior leadership.

Commercial & Sales Management

• Develop and execute trade and distribution strategies that expand market presence and strengthen channel performance.
• Monitor sales results, identify opportunities, and implement rapid actions to meet revenue and margin goals.
• Partner with key retailers on joint business planning, promotional activities, and brand-building initiatives.
• Work closely with Sales and Ecommerce teams to ensure strong execution across all channels.
• Drive commercial excellence and operational efficiency.

Marketing & Brand Building

• Oversee the integrated marketing calendar, ensuring impactful campaigns across ATL, digital, PR, and influencer channels.
• Ensure brand consistency and creativity across all consumer touchpoints.
• Use consumer insights, market data, and trend analysis to guide brand messaging and strategy.
• Lead new product launches with seamless cross-functional alignment.
• Strengthen brand equity through compelling storytelling and cohesive brand experience.

Financial Management & Forecasting

• Develop and manage annual budgets across sales, marketing, and brand operations.
• Monitor financial performance and drive improvements in cost efficiency and profitability.
• Partner closely with Finance on forecasting, business reviews, and long-term planning.
• Ensure all investments deliver measurable ROI and strategic benefit.

Cross-functional & Global Collaboration

• Act as the strategic liaison between UK teams and global brand functions, ensuring alignment on direction and standards.
• Collaborate with supply chain, HR, finance, and ecommerce teams to achieve business goals.
• Represent UK brand performance in global and regional strategy reviews.
• Support senior leadership in building a cohesive, high-performing organisation.

Team Leadership & Development

• Lead and inspire a multi-functional brand and marketing team.
• Set clear KPIs, provide continuous feedback, and conduct structured performance assessments.
• Build a culture of ownership, collaboration, and continuous development.
• Partner with HR to attract, retain, and develop top-tier talent.

About You

Experience & Qualifications

• 10+ years' progressive experience in brand management, marketing, commercial leadership, or general management—ideally within beauty, skincare, or premium FMCG.
• Demonstrated success in managing P&L and delivering sustainable business growth.
• Strong leadership capabilities with proven experience managing and inspiring teams.
• Deep understanding of the UK retail and ecommerce landscape.
• Ability to balance creative brand-building with commercial decision-making.
• Exceptional communication, presentation, and stakeholder management skills.

Skills

• Strong financial and analytical capability.
• Deep understanding of customer and market dynamics.
• Excellent negotiation, networking, and presentation skills.
• High proficiency in project management and multitasking.
• Strong organisational skills, work ethic, and attention to detail.
• Ability to influence teams and drive alignment toward shared objectives.