Title: Senior Manager Trade Marketing, Beauty

Company Description: A leading beauty and skincare company seeking a strategic marketing leader to drive channel growth and elevate brand presence across online and in-store retail.

Location: New York, NY

Salary: $120,000 – $135,000
Salary is commensurate with experience and an estimated range provided by JPSearch.

Responsibilities:

Lead retail and e-commerce channel strategies in partnership with Sales and Channel teams.
Develop and execute brand strategies, go-to-market plans, and 360° campaigns.
Manage product lifecycle, including launches, portfolio planning, and pricing alignment.
Build and execute retail marketing initiatives, including promotions, sampling, and merchandising.
Collaborate cross-functionally with Creative, Education, Digital, Communications, and Sales teams.
Own visual merchandising, content creation, and digital assets for omnichannel consistency.
Track performance metrics, analyze results, and optimize campaigns.
Support budget planning, reconciliation, and co-op media initiatives.

Requirements:

Bachelor’s degree in Marketing, Business, or related field.
4–7+ years of brand marketing experience, ideally in beauty/skincare.
Proven experience managing campaigns from strategy through execution.
Strong analytical, project management, and organizational skills.
Familiarity with U.S. retail channels, including online marketplaces required (Sephora, Ulta, Amazon).

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