Marketing Manager, Skincare

Title: Marketing Manager, Skincare

Company Description: Industry-leading multi-category premium beauty brand

Location: New York, New York

Responsibilities:

• Lead portfolio and innovation strategy; identify white space and line extension opportunities

• Own product concepting, launch plans, briefs, and go-to-market strategies

• Drive cross-functional execution across Product Dev, Packaging, Design, Legal, and Sales

• Collaborate on product positioning, testing, claims, and benefit communication

• Manage packaging and promo artwork from copy to final mechanicals

• Maintain and present the innovation calendar to senior leadership

• Analyze sales, trends, consumer insights, and competitive data to inform strategy

• Develop promotional and reanimation plans; align across categories and global markets

• Initiate creative asset development for omni-channel use

• Coordinate marketing requests and timelines with Creative Ops

• Prepare materials and presentations for key internal/external meetings
   

Requirements:

• Bachelor’s degree in Marketing or related field

• 4+ years in skincare or body care marketing; luxury/premium experience preferred

• Deep passion for product and innovation in beauty

• Strong leadership, communication, and project management skills

• Exposure to international markets and global consumer trends

• Proficient in marketing research tools (e.g., WGSN, NPD)

• Strategic, analytical, and creative mindset

• Advanced PowerPoint and Excel skills
   

Salary: 100,000 – $115,000 

Salary is commensurate with experience and is an estimated range provided by JPSearch.